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What Is Salesforce and How Can It Help My Business?

Confessions of a Non-Profit IT Director - September 21, 2019 - 10:56am

One of the top customer relationship management platforms, or CRMs, is called Salesforce. If you’ve never heard of the platform before, you probably aren’t aware of how it can completely revolutionize the way your business functions. Below are a few key features of Salesforce and how they can help dramatically improve your business’ operations. 


Salesforce has applications and uses for a variety of business departments and company sizes. Some of the most common uses of Salesforce include tasks in areas like marketing, sales, and customer service. Having all of your customer’s data in one place allows for dynamic ways to draw upon key performance indicators and behavioral patterns across departments using an easy to use, web-based interface. Analytics tools inside the software can also help you leverage customer data to make informed decisions on how best to engage with a specific customer or segment of customers. Even if you business doesn’t traffic in sales, you may still benefit from adopting a platform like Salesforce. The software is used by companies both large and small and has has applications in banking, travel, retail, the nonprofit world, and more. If you really want to learn more about your customers and their needs, Salesforce is an excellent solution. 


Marketing is one area where harnessing Salesforce can make a marked difference in your advertising efforts. One of the biggest advantages of using CRM software is the unique information that it gives you to help you personalize your campaigns. For example, integrated marketing campaigns may use customer data more dynamically in email campaigns. This could involve sending cart abandonment emails, referencing a product that a consumer has purchased multiple times, or even sending a coupon for clothing to customers who have a history of buying clothing from your company. Being able to speak to these customers more personally and specifically can make a huge difference in your ROI, and all it takes is a few extra steps in order to pull content from a CRM like Salesforce. The same can be said for tailoring online display ads or Facebook campaigns to a user who has a certain purchase history. A non-integrated approach to these tasks would have you pulling and deduplicating dozens of lists in order to get a usable database of customers, and even then, you wouldn’t have absolute certainty that you would reach the audience you’re wanting to. 

Customer service

Salesforce also has powerful applications in the world of customer service. For example, if you use Salesforce call center software, you can take advantage of a much more dynamic way to work with your customers. This might include referencing a customer’s purchase history or length of time as a customer to help determine their value to your business. You may also want to draw on other personal details in order to thank them for being a subscriber to a certain membership tier or follow up to see if they have any questions about another one of their purchases while you have them on the line. All of this helps your customers feel more valued, which in turn makes them more likely to become a brand evangelist. No one likes being treated like they don’t matter, especially when they have a deep history with a company and its products and services. Salesforce eliminates the chance that that will happen to any of your customers. 

From marketing campaigns to customer service interactions, Salesforce can be a major boon for any business. Particularly if you have multiple departments working with each other and all dealing with consumers in one way or another, Salesforce is a powerful tool for unifying the different spokes of your company. Plus, as an industry standard, you’re likely to find many integrations with other software platforms your business already uses, offering even more dynamic ways to improve how you engage with your customers. 

Categories: Friends of GEO

Life Becomes Simple and Remains Connected With Airtel Recharge

Confessions of a Non-Profit IT Director - September 21, 2019 - 8:40am

Airtel is a major telecommunication service provider in South East Asia. The company is an Indian giant and has made a name in the global market. The services are operational in 18 countries across South East Asia. People using Smartphone opt for Airtel as the network and the connectivity offered by the platform is very reliable. It provides speedy internet connection which empowers the Smartphone and hence is much in demand amongst the users. Airtel Recharge can happen with ease through digital platforms like PayTM, Freecharge, MobiKwik, PhonePe, etc.

The mobile users of Airtel can easily get recharge options so that they can enjoy the connectivity without any interruption. Some of the benefits of availing the platform are mentioned below:

  • Data, cashback, talk time are some of the facilities which the users can avail through the recharge options of digital platforms. As a matter of fact, the cashback is one of the most lucrative options for the users and they are happy when extra money gets added in their e-wallet which can be used in future.
  • People need not make a physical presence for recharging their Airtel prepaid mobile. It can be easily done sitting at the comfort of their homes. For the post-paid users also, making online payment has become very simple. Debit-credit cards, PayTM, UPI, etc. can be used by the people for making the payment of the post-paid number.
  • Several lucrative combos and offers are made available for the users for the Airtel Recharge. It is better to avail such opportunities and save some money.
  • Talk time and tariff plans are impressive options for users to seek. Thus, they are happy to use the network. The customer cell department of the company is very strong and always happy to provide the best services to the users.
  • Popular Airtel recharge denominations like INR 35, 65, and 95 serves the requirement of a wide spectrum of customers. As the recharge amount is less, users are happy to seek assistance and avail the best opportunities too.
  • The prepaid packs have been designed to attract the attention of the users and people like to take prepaid options as it opens the door to amazing offers and cashback facilities.
  • Unlimited calling, free national roaming is some of the other benefits which the users can avail for Airtel Recharge. These are some of the great offers which actually empower the users to stay connected even while they are in remote areas across the country. This is possible due to the strong network coverage of the telecommunication giant.

The users of the network are very happy and impressed with the wide range of services, recharge options, and combos available for them. The main aim of the company is to ensure that the users are happy with their services. They want to make connectivity easy and simple for the users. Hence, they are creative and innovative with their offers and deals. Users can easily avail the services with the help of an internet connection.

Categories: Friends of GEO

What Colour Do I Choose For My Epoxy Resin Floor?

Confessions of a Non-Profit IT Director - September 20, 2019 - 5:11pm

Epoxy resin is (epoxy resin ??? which is the term in Thai) something you can see in spaces such as health centres or playgrounds, its arrival in homes has opened a world of decorative options as functional as beautiful. And precisely for all those options that exist, today we would like to give you some keys that help you choose the most suitable colour for your epoxy resin floors. Although we take care that there is nothing written about tastes, perhaps you should take into account some of these aspects.

Epoxy Resin For The Kitchen Floor

As we have already told you, it is increasingly common for builders and decorators to use epoxy resin for floors in homes. If you also like this option and decide, for example, to install this type of floor in the kitchen of your home, we recommend that you opt for brightly coloured floors that will give your kitchen a different and fun touch. Oranges, yellows, greens can be very beautiful if you combine them with appropriate furniture.

On the contrary, we recommend you to flee from the target for this stay, since the activities that take place in it can make the soil dirty in excess and its stains are difficult to remove. If you want to bring luminosity to your kitchen with a light floor, better a grey or beige tone, which will combine with virtually all types of furniture but will be more “suffered” than the white floors that immediately get dirty.

Epoxy Resin For Living Room And Bedroom Floor

When it comes to the living room, the possibilities are also endless but, if we take into account that it is usually a large room, betting on a colour that is too strong may not be the best option. From Coatings for the Future, we advise you to resort to more neutral colours and play with the intensity of the tones depending on the rest of the decoration. In this way, it will be easier for you to furnish the living room and the colour of the floor will not tire you.

In the case of the rooms, something similar happens. Although there is the epoxy resin of all colours, it is best to opt for more neutral tones that facilitate the combination with the furniture and provide more light to the room. Unless they are children’s bedrooms in which a touch of colour can contribute to creating magical rooms for children.

Categories: Friends of GEO

Taking Care Of Your Vehicle In Low Temperatures

Confessions of a Non-Profit IT Director - September 20, 2019 - 8:25am

Below are tips that will help you keep your vehicle in optimal condition and drive safely during the coldest months of the year.

Packing place: always pack the car in a garage. In a situation whereby you don’t have a garage, you can check for a car umbrella price (?????????????, which is the term in Thai) and get one for the protection of your car. Low temperatures can damage the battery and also the body.

Readjust the tire pressure:  With low temperatures, the pressure of the wheels decreases and, to compensate for that effect, you will have to add more pressure than you used in warmer weather.

Checking the car battery: The battery is one of the elements of the car that suffers the lowest temperatures. Periodically check engine levels.

Cleaning the wiper blades: The windshield wiper blades may stop working properly as a result of the dirt that accumulates. If you did not change them before the cold arrived, take the opportunity to do so. And if they are new and do not clean well, pass a cloth damped with alcohol through the rubber.

Inspect the alternator: Check the condition of the alternator, verifying that the battery is recharging while the car is on, since sometimes the cold hinders the operation of the energy accumulator.

Changing the oil: It does not hurt to make a change of oil and filter if we detect any impurity in the engine oil. Always use an oil recommended by the producer.

Moisture on asphalt: this is frequent during the months of low temperatures. As this can damage your car’s paint, it is worth remembering, at least once a month, a layer of wax that acts as a barrier between the moisture and the paint of your car. You can also make use of a car cover (?????????????, which is the term in Thai) to prevent the wearing away of the car paint.

Cleaning the brakes: It is important to clean and regulate the brakes. Cars will take more energy and effort to stop the vehicle, especially on wet and slippery pavements.

Constant checking of the heating system: Control the proper functioning of the heating system. Not only is it necessary to avoid outside temperatures, but they are also useful when fogging the glass.

Categories: Friends of GEO

Benefits Of Using Teflon Pans

Confessions of a Non-Profit IT Director - September 20, 2019 - 6:54am

If you are looking for an induction pot (???? induction, which is the term in Thai) or a pan for your kitchen in order to cook all your favorite dishes to share them with your friends and family, surely what interests you is to know what are the best pans that you can find in the market right now, to decide (or take into account any of them) in an easier and faster way.

Teflon Pans

First of all, you should know that Teflon is the name of the non-stick technology that some pans on the market present. Of course, you should know that there are different types of Teflon quality, which are the following:

  • Classic
  • Select
  • Platinum Plus
  • Professional

Teflon pans do not contain PFOAS since 2012 and are completely harmless when they are not subjected to temperatures above 260 ° C and their surface is not raised or damaged.

  • An advantage of this type of pans, in addition to its durability and maximum adhesion, is that its cleaning is very easy to performsince they can even be put in the dishwasher.
  • The biggest advantage of casseroles, pans and other Teflon utensils is that they do not necessarily require any type of fat to fry or cook food, as well as how easy it is to clean them at the end of the task.

However, it is always advisable to clean the utensils coated with this material, do not use any abrasive cleaning product or instrument. Nor should the meat, or any other food, be cut directly into the casseroles or pans, as scratches and wear caused by this action deteriorate the surface of Teflon pan (????? ?? ? ????, which is the term in Thai) causing the loss of its non-stick properties. As a result, food will begin to stick to the bottom, as if it were a common casserole or pan.

Categories: Friends of GEO

What to look for When Purchasing a Server?

Confessions of a Non-Profit IT Director - September 20, 2019 - 6:31am

Purchasing a server for any business is a very big decision, and if not done well, can diminish productivity in the business. Below are considerations to be made when purchasing a computer server; it is essential also to note that every business is unique and may require more or less of what is listed below.

When buying a server, either the company or the network administrator must examine the following:

Case and Rack

When looking at the case or rack, observe the expandability and how accessible the hardware is. Determine the available drive bays as far as what drive bays (5.25″ vs. 3.5″) or the computer available hard drive bays.


CD-ROM is not a critical item for most servers as it is ordinarily only used to install further software onto the server.


For all networks, backup is and should be an important concern. Most companies need relevant data, such as the company or customer-related information, backed up daily.


Memory is and has always been an essential consideration when looking at purchasing a server or any computer. Determine the amount of memory held in the server as well as verify if that memory can be enhanced in the future. It is advised that at least 512MB of Memory be installed into the network or file server. Dell PowerEdge R340 has RAM 8GB 2666MT/s DDR4 ECC UDIMM


For large networks or servers, power may be a vital consideration. Consider the rate of power supplies and the capacity of each power supplies. HPE ProLiant DL325 Gen10, for example, has 2x 500W Flex Slot Platinum Hot Plug Low Halogen Power Supply Kit.

Additionally, if you believe power may be an issue in the future, look at the availability of enhancing or adding further power supplies to the server.

Categories: Friends of GEO

What Are 404 Errors – How To Use Redirect Options To Resolve It?

Confessions of a Non-Profit IT Director - September 20, 2019 - 1:36am

HTTP protocols are used to make requests on the internet, which are sent to servers that respond accordingly. HTTP is a universally agreed standard, which has status code blocks. The status codes reveal whether the request that an internet user made, was effective or not. 

The 200 reveals successful requests, while 300 codes are used to redirect. The 400 demonstrates client errors, and the 500 displays server errors. 

In this post, let’s discuss the 404 error categorized under Page Not Found on request. It is an issue originating from the client’s side. It means that the page user is trying to access is not found, or does not exist. 

Are 404 errors a matter of concern?

The 404 errors are common, but webmasters are concerned about it. When there is an authoritative page holding plenty of backlinks, and users get to see 404s, it can eventually lose the rankings. 

The 404 error may even be seen, because a page was deleted from site and server, but the links and bookmarks still exist. It can even be due to URL restructures or outdated references, or users making typo errors. 

The 404 errors can affect your SEO including loss of PageRank. The search engine tries to gain access to a page that does not exist. If such negative signals occur several times, then the page will be removed from their index. Unfortunately, if it was a product page for an e-commerce website, then its sales get affected. 

A website is a contact point between brands and visitors. At this juncture, if the visitors cannot access your page, and get bombarded with the 404 errors, they will move to your competitors. Even the search engine crawlers will identify the increasing bounce rates, which indicates bad user experience. Your site or will page ranking will keep moving lower and lower.

How to resolve 404s?

To handle the 404 errors, you must make yourself familiar with ways to redirect web pages. For example, if you made a change in your existing URL, which has evergreen content that attracts a lot of traffic, then redirect is a useful solution. Wherever necessary, you can serve 404 pages.

Redirect options

HTML redirects

Users are automatically transported to your new site, but it take some time. A message is shown notifying that the site is moved, and the user will be redirected in a short time. 

In terms of user experience, HTML redirects are not good. The user is not ready for this huge change. It can even impact navigation, especially when the user wishes to return to the previous page. Trying to look for something specific, becomes hard.

301 redirects

In some situations, you need to use WordPress redirect 301 plugin.

  • Switching your domain
  • You have frequent misspelling of your URL
  • To determine a default version, and to redirect a non-default version towards the default one.

The 301 redirects are great for old webpages with remarkable link juices. It can be redirected to a new version, which reflects the old pages. A new URL can be created to accommodate the old webpage, which was otherwise showing 404. If you check the 301 WordPress Redirects review you will see that many WP users have found to be useful. With this plugin, it is easy it is to set the fixes and maintain your hard-earned traffic and SEO. 

302 redirects

For a temporary situation, 302 Redirects are perfect. For example, you are recreating the major website pages. The 302 can be used to inform visitors about the temporary unavailability due to ongoing upgrades or edits. After your recreating task gets completed, you can remove the 302 Redirect. 

Categories: Friends of GEO

How to get the best design for your website?

Confessions of a Non-Profit IT Director - September 19, 2019 - 6:49am

It is very important to create a website that is user friendly but have you ever thought who is respirable for creating such a website? As a layman, you might not know this fact and blame is usually put on the developers. However, designers are more responsible than developers because these are the persons who initiate the idea and create every aspect of website in visual form. Developers merely transform that image into codes which is then viewed in the form of a website. Therefore, it is important to emphasis more while you are selecting the Montreal web design service provider because there is a huge variety available on the internet and the bracket of charges is also quite wide. If you do not have an idea about these professionals, this article will give you a basic understanding on how to get the best design for your website. 

Selection of designer: 

First of all, you need to select the designer. It is not a very difficult task as there are a lot of designers present and most of them are experienced enough to handle different types of business websites. Check the reviews and shortlist them. Interview the shortlisted ones and finalize the person with whom you are most satisfied in terms of dealing and pricing. After you are done with selection of the designer, you are required to do following few things to make sure that you are getting the best outcome out of this small venture. 

Discuss your requirements in detail: 

It is impossible for the designer to read your mind, you will have to discuss in detail about your requirements unless you are okay with the general themed websites. If you are having a specific business, general theme ideas might not work for you and you will be required to customize those themes to bring in shape according to your business. First meeting is usually hectic and that is how you communicate your requirements and specifications to the designer. 

Discuss about the marketing aspect: 

There is a general misconception that designers do not have a link with marketing, however they have a very strong and direct link. When you hire a designer and he start working on your website, the marketing is started! Your need to get a design which is not only attractive but also simple and should be able to stay in mind of visitors for long. This is the quality of a good designer to create a website in such a way that it serves dual purposes. 

Discuss about other services: 

Usually these designers provide more services that are directly linked to the design of a website. If you are interested to get rapid success in your business, ask for the complete package from freelance web designer Montreal and negotiate the price to finalize the deal. It is always a good idea to get other things done from the same designer who has created your website as he knows your website the best!

Categories: Friends of GEO

Huge space needed in order to tackle large data

Confessions of a Non-Profit IT Director - September 18, 2019 - 5:27pm

When you have a huge space to handle, you cannot imagine to handle it without documentation and files. Documentations and files are part and parcel of any organization. So, in this way, you have to think carefully regarding storing all the information and all the documentation at a safer place.

You might think that buying a few hard disks and pen drives would solve all your issues. But, it is not possible in today’s day and age where every theft is possible. Especially, talking about the internet space, cyber-crime has increased immensely, and you might have noticed several examples of it in daily newspapers.

Cloud computing has solved many issues

So, in this way, cloud computing is the only solution left that has been considered as the best. Cloud computing basically solves your storage issues and save all your data at a virtual place. So, in this manner, you would never ah veto lose your important data in case of any disaster.

Colocation has to be your call

The colocation services [??? colo, which is the term in Thai] have now been established due to the immense popularity and growth of cloud computing. The colocation services could be used by that one agency that is competent enough to provide you with a good place and can manage tons of data simultaneously.

The colocation services [???? colocation, which is the term in Thai] should hold a large ground so that different companies can come and rent a place in order to make sure that their data is in safe hands. So, it is very important that you find a reliable and trustworthy agency that gives you assurance in saving all your data.

Thus, you have to conduct market research in order to find the best company so that you can save your money, time and efforts.

Categories: Friends of GEO

What does the SEO company do for your company

Confessions of a Non-Profit IT Director - September 18, 2019 - 10:24am

SEO companies help your website or other digital presence appear at the top of the list in search results. However, it has a lot more to it. There are a lot of different things that an SEO company can do for you. From improving the rank in the search results to increase sales directly through organic customers. SEO can provide you and exposure to the global market and improve your brand credibility. It not only helps the company to increase the customer base but also helps in making the company known in the market. Many SEO companies (?????? ?? seo which is the term in thai) have been providing extra features and service in an SEO package at attractive prices.

Helps in generating new customer leads

Bringing new customers to a business is the sole aim of any company to increase its revenue and increase its brand awareness among the people. However, generating leads was not easy in old and traditional marketing methods. However, it is easily possible in Digital marketing. Digital marketing is more effective in bringing new customers as it only influences the customer that is interested in similar services. Also, it helps the company making changes as per the customer interest and reviews, to make the product better in every aspect. These marketing techniques are being used around the globe by many digital marketing agencies.

Spread the brand on the internet

When your business content is viewed by new audiences, they share the content with their friends and family. Similarly, if they like it, they further spread it to their friend and family, and the cycle keeps going. This is the only way through which you can expose your brand to almost unlimited customers. However, the only thing you need to take care of is to create new, original and engaging content that people like.

Categories: Friends of GEO

What is the method of Arc welding?

Confessions of a Non-Profit IT Director - September 17, 2019 - 11:28am

An electrode wire is used in arc welding. A speed is selected to make a continuous weld. The electrode melts the metal when it comes in contact with the metal. This helps the other metal to combine with this metal. The metals are cooled to produce a permanent joint. The joint is much stable in case of arc welding. Arc welding is in high usage in the industry. It is recommended that you always clean the surface of both the metals before starting the welding process. Dirt and debris can weaken the strength of the joint. This results in damaged and broken joint in no time.

What is tungsten welding?

In tungsten welding, a tungsten electrode is used to produce the weld. Argon gas is used to protect the metals from any contamination. Filler metal is used to produce a strong joint. Mostly, this technique is employed where there is a requirement to join metal sheets. It can also be used to weld different types of materials and has lesser limitations than other types of welding techniques. There is only a single disadvantage of this welding. This welding technique is complex. It requires a lot of time for a beginner actually to learn the process of welding. It is also a slow process. Plasma cutting machine [??????? ??? ? ?? ? ???, which is the term in Thai] can be used to break the welds if required.

The benefits of MIG welding:

MIG welding is the most used type of welding. There are certain things that MIG welding has that no other welding provides. It also has some disadvantages. But the good thing is that the disadvantages are much lesser if you think of the benefits of MIG welding. Followings are some advantages:

  • It is very easy to perform.
  • It gives you great speed. Thus, you can do welding in lesser time.
  • It also allows you to perform welding in a much cleaner way.

Safety is very important during the welding process. Always ensure that you are using the proper dress and equipment. Use of Light mask [??????? ???? ???, which is the term in Thai] is of great significance. It helps to keep the eyes protected from harmful rays.

Categories: Friends of GEO

How a Virtual Phone System Gives an Edge to the Business?

Confessions of a Non-Profit IT Director - September 16, 2019 - 7:51am

If you run a business, you will be familiar with the virtual phone system. If you do not know anything about these phone systems, you will find it difficult to survive in the market. Imagine, the customers calling your business are seriously routed to the right agents who are handling their queries. What if the customers fail to reach to the right agent in your business?

Of course, if you want to ensure the efficient working of your business, you need to have the virtual phone system. No matter small or large business, both need to have the virtual phone system with them. Hence, choosing the right virtual phone system for your business is an important task because it will decide the future of your business. It will also decide where you are going to be and stand in future.

There are several phone systems in the market, which are being used by the businesses. Most of these systems are being operated through the web or the internet. But the virtual phone systems do not need the internet or web for being operable. Let us know how the virtual phone systems give an edge to the businesses.

Total integration:

A virtual phone system allows the business to have complete integration or total integration. In this mobile world, everything cannot be transferred physically. In this completely mobile and wireless obsessed world, the virtual phone system plays a vital role and you can use it for your business.

Quick and easy installation:

As there are no hardware or any special set-up to install, installation is so easy. The common use of laptops, mobile phones, cell phones make it easy for the business. The installation of the virtual phone systems is quite painless.

Cheap in nature:

Past several decades ago, traditional phones we’re used by the businesses. But with the increasing times, the traditional phones are being replaced by other phone systems. It was difficult to maintain the traditional phone systems and it was also very difficult to bear the expenses of installation of the traditional phone systems. So, this is why these phones were replaced by traditional phone systems. It is relatively easy to install the virtual phone system and itscost-effective nature makes it worth.

Fully scalable:

Unlike traditional phone systems, there is no need to wait for long in order to add the lines and numbers. But in the case of virtual phone systems, the lines and numbers can easily be added which makes it fully scalable. This is an extremely important thing if your business is growing just like anything and if you want to keep the expenses to the minimum.


When it comes to calling management, the virtual phone systems are completely flexible. The options like direct routing, voice mail, email box make it flexible to use by anyone.

Apart from it, there are several other known and unknown benefits of the virtual phone systems from providers like Mightycall and grasshopper phone service that give an edge to the businesses.

Categories: Friends of GEO
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