Confessions of a Non-Profit IT Director

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A safe space for the harried non-profit IT worker and director. No consultants! No vendors! Just the unadulterated news, views and advice for the non-profit IT worker.
Updated: 1 hour 31 min ago

How to Blend SEO and Creativity for Influencer Marketing?

14 hours 24 min ago

Gone are those days when business entities had to put their manual efforts to adopt conventional modes to promote their products or services. Nowadays, everything is being simplified through innovation when it comes to digital marketing using websites. Having a website, a marketer may increase the value of his product and prevent future switching of customer that may cost him a lot. However, the plain fact is that, for a company to grow, constant search engine optimization is also necessary to maintain such growth, no matter you have a website or online business portal. So, if you are looking for SEO Toronto services then you can approach various IT professionals here, who can help your company to get online traffic.

The Toronto website developer can help to grow your business virtually through SEO tools. Basically, it is a methodology or procedure to increase the quantity of potential customers or generating traffic of prospective to your website through specific keywords. It helps in improving the visibility and rankings of your web page through natural search engine results. Apart from this, its sole purpose is to make web content user friendly, informative and easy to understand. If a marketer has a website, SEO can support to achieve his business goals.

Some Practices That Are Employed In Digital Marketing

First of all, you need to know about White hat SEO technique that is used by many companies. It is one of the most ethical practices to get high ranking through search results.

Second one is Black hat SEO. It is illegitimate method that includes keyword stuffing, hidden links or text that misguides the users and redirects to those websites which they don’t intend to browse.

Third one is Grey hat SEO. Unlike, black hat, grey hat consists of mixed features of both of them. It is used by the IT professional to generate high traffic on a particular website, if he’s paid for that.

Categories: Friends of GEO

The Perfect Way to Protect Your Business Documents

September 15, 2018 - 8:56am

Today’s world is full of hackers and notorious individuals who may try to proliferate into your business if you do not protect your business documents properly. There are various ways of doing so and it is wise to choose the best way.

Not requirement to remember a password

The most vulnerable part of a business’s security is the password. You may use a different password for different business documents and need to remember those. With the selection of the best security software, you do not need to remember those passwords and they are stored in the vault and you can use those when required.

No one else other than you will have access to those passwords. The enterprise password managers will enable you to handle the password securely and have your business data protected.

Store data with utmost security

Even if someone discovers a password that you have used for protecting your business data these password software’s have a backup plan. You can easily encrypt your data using your finger print and make the data accessible to you only.

Create the strongest password

The software will enable you to create the strongest password, which hackers cannot crack. Using a weak password allows hackers to proliferate into the business data for which you require security. The best software has the ability to create the strongest passwords and to judge the strength of the password that you have created.

Store any document

The best software enables you to store any nature of documents that you desire. The protection of the stored documents will allow no one else other than those designated to have access to those. You can store files, videos, photos or any other documents that you think requires security.

Ease of making payments

It is a common scenario that you may face a problem paying using your credit card information when there are no security features to the payment gateway. The use of security software will enable you to use your credit card information with utmost security so that no security breach happens while making online payments.

Verification process

The security software offering enterprise password managers ensures the highest level of security through a two-step verification process. You can use A smartwatch and your finger print to verify that you are the one designated to log into the vault.

Categories: Friends of GEO

What is Search Engine Optimization and Why is it Important

September 12, 2018 - 6:01am

If you are running an online business or website you will have heard of the term, SEO or Search Engine Optimisation. SEO is more important today that it has ever been. Not only is it vital for ensuring that your business can be easily found online but it is also imperative that every webmaster and website host know what the true mean of SEO is and the potential it holds for your business. Pete Smith, a London SEO consultant offers these tips.

What exactly is SEO?

Search engine optimization is a set of rules which can be followed by website or blog owners in order for them to optimize the content provided on their websites. The optimized content on these websites is created in such a way that they are easily picked up by search engines such as Google. When this content is picked up, the search engines rating of the websites is improved.

Creating SEO optimal content you are also creating content which is more user-friendly and easier to navigate through for the user. Many professionals in the field consider SEO optimized content to be the framework for creating amazing content. Having said this, it is important to note that there are a number of rules which need to be followed in order to provide perfect SEO relatable content.

Why is SEO important?

Today’s online environment is highly competitive and you might not know it, but your SEO quality score is more important than ever. Each day millions of people around the globe make use or search engine to find the vital services they need. Questions users ask need to be answered and they are searching for solutions to their problems.

This makes search engine optimization vital for several reasons:

  • The vast majority of search engine users are most likely to click on one of the first five results given by a search engine. This means that if you want your business to receive more clicks, you will bee to be in the top of the results.
  • SEO is not only related to results from search engines. SEO also means that the content you are producing needs to be user-friendly.
  • Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
  • SEO is good for the social promotion of your website. Studies have shown that users who find your website on a search engine are more likely to recommend that site on their social media platforms.

While this may all sound complicated, it is, in fact, an easy way for anyone to improve their website rating. An improved rating means that a website will feature in the top results in search engines such as Google, Yahoo, and Bing. In order for the search engine to find the content, the user is looking for they rely on various algorithms. These algorithms take a number of factors into account to decide which web page should be shown in the first place and second place.

Categories: Friends of GEO