Uber, Lyft and cutting corners: The true face of the Sharing Economy

Casual labour and tired ideas = not really web-tastic

More allegations have emerged of dodgy tactics on the part of car ride app Uber and rival Lyft – this time relating to so-called "brand ambassadors".

Glossy gadget blog The Verge obtained and published the handbook Uber contractors allegedly follow to woo Lyft drivers, under something called Operation SLOG. Whether this is legal or not – it surely is – it’s quite revealing. Before we get to the reveal, though, let’s take a step back for a moment and have a look at what each business really is about.

Read the full article at The Register

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